Basic Elements of Sponsorship Contract in Sport

Sponsorship ambushing in sport

Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...

Elements of theological foundations of sponsorship.

Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

The purpose in this study was to understanding the relationship among the attitude, behavior loyalty, sponsorship awareness, attitude toward the sponsor and purchase intension of the both actual sponsor for the team Sport Lisboa e Befica (SLB) in Portuguese soccer league. Data were collected by fan of the soccer team. The data was used conform factor analysis (CFA) to testing the significant of...

investigation of effective factors in sport sponsorship decision making

the aim of this study was to survey four fundamental effective factors in sport sponsorship decision making. for this purpose, viewpoints of 30 experts and active individuals in sport sponsorship such as managers of sponsor corporations, authorities of sport federations and clubs were analyzed. the method of this research was qualitative and explorative and was performed through interviews. the...

the survey of sport sponsorship objectives in iran super leagues

the aim of this study was to survey sport sponsorship objectives of super league sponsors of iran. the method of this study was descriptive correlation. the statistical population consisted of all sponsors who sponsored 9 active sport fields in super league. the sample consisted of 134 sponsors. a research-made questionnaire was used to collect data; its content and face validity was confirmed ...